Senior Executive/ Asst. Manager - Digital Marketing
Kolkata, West Bengal, India
Job Type
Permanent
Responsibilities
Content Creation and Management:
Create and curate engaging content for social media platforms, email marketing, and the company website.
Design graphics and write copy for promotional materials, ensuring brand consistency.
Social Media Management:
Plan, execute, and monitor organic and paid campaigns on platforms like Facebook, Instagram, and LinkedIn.
Engage with the online community, responding to comments, messages, and reviews promptly.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
Perform keyword research, optimize web content, and monitor SEO performance.
Manage Google Ads campaigns, analyzing performance to maximize ROI.
Analytics and Reporting:
Track, analyze, and report on website and campaign performance using tools like Google Analytics.
Provide actionable insights to improve marketing strategies.
Collaboration:
Work closely with cross-functional teams to align marketing strategies with business goals.
Support offline marketing initiatives as needed.
Performance
Build and manage acquisition campaigns across various channels to drive revenue and increase ROI.
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Requirements
Educational Background:
Bachelor's/Master degree in Marketing, Communications, or a related field. Certification in Digital Marketing.
Technical Skills:
Proficiency in tools such as Google Analytics, Facebook Ads Manager, Canva, Powerpoint, advanced Excel and email marketing platforms.
Strong knowledge of SEO, SEM, and content marketing strategies.
Basic graphic design and video editing skills.
Knowledge of photography and video editing is a plus.
Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
Soft Skills:
Excellent communication and interpersonal skills.
Creativity and an eye for detail.
Ability to manage multiple projects and meet deadlines.
Experience:
3-4 years of experience in digital marketing, preferably in the healthcare or service industry.
Proven track record of running successful social media and digital campaigns.
About the Company
With a vision to create successful products with world-class benchmarks but with local considerations in mind, Vispala Technologies has proven its dedication to extremely efficient and affordable wearable assistive technology for people with upper limb mobility impairment. HQ in Kolkata, India, Vispala Technologies are committed to delivering the best value-based design and technology enabling human mobility - primarily in prosthetic devices, assistive robotics, and customized Prosthesis and Orthosis.
Our scope looks beyond just functionality: we consider how persons who have undergone amputations often face psychological stigma when seen by societies as people who are incomplete. Through our various products and expertise in 3D printing for orthotics and prosthetics, we restore dignity to individuals and help them live their lives to the fullest, without prejudice.